{"id":6846,"date":"2021-11-16T10:24:05","date_gmt":"2021-11-16T09:24:05","guid":{"rendered":"https:\/\/www.sorhea.com\/fr\/?p=6846"},"modified":"2021-11-16T10:46:12","modified_gmt":"2021-11-16T09:46:12","slug":"lequipe-communication-marketing-de-sorhea","status":"publish","type":"post","link":"https:\/\/www.sorhea.com\/fr\/lequipe-communication-marketing-de-sorhea\/","title":{"rendered":"L&rsquo;\u00e9quipe Communication\/Marketing de SORHEA"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Ce mois-ci, nous partons \u00e0 la rencontre des garants de l&rsquo;image de marque de SORHEA, le service Communication et Marketing, sans cesse anim\u00e9 par de nouveaux projets de digitalisation.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]L&rsquo;\u00e9quipe est compos\u00e9e d&rsquo;<strong>Aur\u00e9lie Brun, <\/strong>responsable du service. Elle\u00a0a int\u00e9gr\u00e9 SORHEA il y a plus de 7 ans. Apr\u00e8s un parcours atypique et des \u00e9tudes d\u2019architecture, elle s\u2019est finalement orient\u00e9e dans le marketing et a obtenu son Master.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Maxime Lahuerta<\/strong> a \u00e9t\u00e9 embauch\u00e9 en tant que Charg\u00e9 de Communication apr\u00e8s deux ann\u00e9es en Alternance chez SORHEA. Il est \u00e9galement titulaire d\u2019un Master en communication.<\/p>\n<p>Et finalement, <strong>Louise Faure<\/strong> a rejoint SORHEA pour effectuer son Master en Marketing Digital et R\u00e9seaux Sociaux en alternance. Elle commence cette ann\u00e9e sa deuxi\u00e8me ann\u00e9e dans l&rsquo;entreprise.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span style=\"color: #d20a00;\">Les missions du service Communication :<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text]L&rsquo;\u00e9quipe travaille <strong>pour et avec les commerciaux, <\/strong>pour leur fournir des outils d\u2019aide \u00e0 la vente innovants et performants.<\/p>\n<p>&nbsp;<\/p>\n<p>Cela passe aussi bien par la <strong>communication m\u00e9dia<\/strong> (cr\u00e9ation des brochures, mise \u00e0 jour du site internet, envoi d&#8217;emailing et gestion des r\u00e9seaux sociaux) que la <strong>communication hors m\u00e9dia<\/strong> (organisation de salons, participation aux diff\u00e9rents \u00e9v\u00e9nements, s\u00e9minaires). L&rsquo;\u00e9quipe aborde \u00e9galement une r\u00e9flexion marketing en travaillant le discours client, en red\u00e9finissant les gammes et en formalisant l\u2019offre produit.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb6849&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/www.sorhea.com\/fr\/securiser-les-infrastructures-ferroviaires\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]En bref, l&rsquo;\u00e9quipe Communication est multi-t\u00e2che et<strong> allie diverses comp\u00e9tences<\/strong>\u00a0: <strong>graphisme <\/strong>(cr\u00e9ation des vid\u00e9os, des publicit\u00e9s, des plaquettes commerciales\u2026), <strong>\u00e9dition de contenu<\/strong> (communiqu\u00e9s de presse, brochures d\u00e9di\u00e9es, site internet, r\u00e9seaux sociaux), ou encore<strong> chef de projet <\/strong>(organisation des salons en France et \u00e0 l\u2019international, webinaires).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span style=\"color: #d20a00;\"><strong>Un projet phare en 2021 :<\/strong><\/span><\/h4>\n<p>Cette ann\u00e9e, l\u2019\u00e9quipe a renouvel\u00e9 toutes les<strong> notices commerciales<\/strong> tant sur le contenu (harmonisation des \u00e9l\u00e9ments de langages entre les diff\u00e9rents produits d\u2019une m\u00eame gamme) que sur le look (graphisme). Ce travail a ensuite permis de cr\u00e9er le tout nouveau<a href=\"https:\/\/fr.zone-secure.net\/195132\/.CATALOGUE-SORHEA-2021\/#page=1\" target=\"_blank\" rel=\"noopener\"> catalogue produit digital.<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Le service Communication\/Marketing est aussi charg\u00e9 d&rsquo;organiser les \u00e9v\u00e9nements internes, indispensables pour une bonne coh\u00e9sion d&rsquo;entreprise ![\/vc_column_text][vc_masonry_media_grid grid_id=\u00a0\u00bbvc_gid:1637055949212-827274a6ac541f6692c85e7f09d8d9b2-0&Prime; include=\u00a0\u00bb6853,6854,6855,6856,6857,6858,6859,6860&Prime;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Vous en savez d\u00e9sormais plus sur les diverses missions du service Communication\/Marketing de SORHEA ![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Ce mois-ci, nous partons \u00e0 la rencontre des garants de l&rsquo;image de marque de SORHEA, le service Communication et Marketing, sans cesse anim\u00e9 par de nouveaux projets de digitalisation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]L&rsquo;\u00e9quipe est compos\u00e9e d&rsquo;Aur\u00e9lie Brun, responsable du service. Elle\u00a0a int\u00e9gr\u00e9 SORHEA il y a plus de 7 ans. Apr\u00e8s un parcours atypique et des \u00e9tudes d\u2019architecture, elle&hellip;<\/p>\n","protected":false},"author":987,"featured_media":6845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-6846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-1","description-off"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.sorhea.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/visuel-min.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9tlUG-1Mq","_links":{"self":[{"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/posts\/6846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/users\/987"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/comments?post=6846"}],"version-history":[{"count":8,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/posts\/6846\/revisions"}],"predecessor-version":[{"id":6869,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/posts\/6846\/revisions\/6869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/media\/6845"}],"wp:attachment":[{"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/media?parent=6846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/categories?post=6846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sorhea.com\/fr\/wp-json\/wp\/v2\/tags?post=6846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}